Off-page SEO involves external optimization practices that happen away from your site rather than on it. For example, if you have a blog, off-page SEO can include how you rank for certain keywords, and how you categorize your site (why not look here and get all the details right now). While this type of optimization might not affect your site as much as on-page SEO, it’s just as important, and you’ll only see the value in it if you’re doing it. For example, in the area of making traffic more effective, you’ll want to explore how you can: Create content that clearly communicates what your site is all about Create content that gets people to click through to your site Create content that converts visitors into leads Create content that’s really mobile-friendly Provide a helpful content experience Diversify your audience by promoting content from other sites Don’t be afraid to do this. You’ll see better results for your site’s search engine ranking if you do, so go ahead and optimize for these things now. SEO’s five biggest problems Sadly, the internet’s been flooded with the bad advice and bad ideas surrounding search engine optimization. We know the major problems that fall into this category, but I want to make it clear that it’s going to take everyone as long as we work together to solve this problem. Make no mistake search engine optimization is tough. The potential for harm on your site is high, and is often best dealt with by professionals. As I said earlier, you might not have found a site builder that you like or a builder who can be trusted to know what they’re doing. Or, you might be paying for a service you’re not entirely happy with. So, before you start optimizing or have to optimize ensure you have all the tools necessary. That means having a complete on-page SEO strategy in place, and having a solid on-page SEO ranking strategy.